Edison Research
Business Services · United States · 1-10 Employees
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Overview
Headquarters
United StatesWebsite
www.mysunnyradio.comRevenue
<$5 MillionIndustry
ZI Rank: 1
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About Edison Research
AM/FM Adds Different Audiences Of People That Facebook Cant Reach: According to Edison Researchs 2019 Infinite Dial study, there has been a -9% loss of Facebook users since 2017 among persons 12+, from 67% in 2017 to 61% in 2019. With an estimated decline of 15 million users, Facebook ads are reaching fewer people, says Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard. Facebooks losses are most prevalent among younger Americans. AM/FM radio, meanwhile, reaches 30% more 18-34 year-olds and 39% more 25-54 year-olds than Facebook. And AM/FM radios monthly reach of 96% of Millennials is not just greater than Facebook (74%) but all social platforms including Instagram (53%), Snapchat (44%), Twitter (29%), Pinterest (29%), LinkedIn (20%) and Yelp (13%). AM/FM Ads Are Noticed More Than Facebook Ads: A MARU/Matchbox study commissioned by the Interactive Advertising Bureau found spoken word content, like news and weather, generates the highest levels of concentration among respoRead more
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AM/FM Adds Different Audiences Of People That Facebook Cant Reach: According to Edison Researchs 2019 Infinite Dial study, there has been a -9% loss of Facebook users since 2017 among persons 12+, from 67% in 2017 to 61% in 2019. With an estimated decline of 15 million users, Facebook ads are reaching fewer people, says Cumulus Media/Westwood One C... Read More
