EARTHBOUND

Highly Engaged Employees

Earthbound is a product design and development company specializing in lifestyle home goods and consumer products created through strategic brand partnerships and retail collaborations. The company works closely with established editorial and media properties to translate brand identity and consumer insights into comprehensive product collections,... leveraging its design expertise and development capabilities to expand licensed brands across multiple categories and retail channels. Earthbound's core competency lies in taking successful magazine, television, and media brands and repositioning them as full-scale home product lines within major retail environments. The company gained significant recognition through its partnership with Better Homes and Gardens, where it collaborated with the magazine's editorial team and Walmart to revitalize and expand the brand's product licensing program, ultimately transforming it into a complete home collection encompassing furniture, bedding, bath, window treatments, home décor, outdoor furnishings, lighting, dinnerware, and tabletop products. This repositioning effort proved so successful that Walmart adopted Better Homes and Gardens as a key lifestyle brand within its home assortment, a partnership that has sustained over a decade of continuous growth with Earthbound designing and developing thousands of SKUs annually. Building on this success, Earthbound extended its capabilities to The Pioneer Woman brand, which launched as a licensed program at Walmart in the Cook and Dine category. Recognizing the brand's exceptional growth potential and passionate consumer following, The Pioneer Woman's creator engaged Earthbound to maximize existing product categories while strategically expanding into adjacent markets to fully capitalize on brand equity and customer demand. Earthbound's approach combines dedicated design and development teams with brand stewardship expertise, ensuring product consistency and category control while driving awareness and traffic through retail ...Read More