Duluth Holdings

Highly Engaged Employees

Duluth Holdings Inc., which primarily sells goods through its Duluth Trading Company brand, is an American workwear and accessories company headquartered in Mount Horeb, Wisconsin. Originally founded by two brothers, Bob and Dave Fierek, as Portable Products, Inc. in 1989, the company initially focused on those working in construction and a tool ac... cessory known as the Bucket Boss. The business grew to incorporate more tool accessories and storage equipment in a catalog, with the first headquarters being established on a barge in Duluth, Minnesota. The catalog was expanded and entitled Duluth Trading Co. in 1993, and in 2000 the company moved its headquarters to Belleville, Wisconsin, before eventually relocating to Mount Horeb. Duluth Trading is a growing lifestyle brand for the modern, self-reliant American, offering high quality, solution-based casual wear, workwear and accessories for men and women who lead a hands-on lifestyle and who value a job well-done. The company offers a line of functional products, such as its Longtail T-shirts designed to eliminate plumber's crack, Buck Naked underwear, and Fire Hose work pants. Duluth Trading operates through two segments: direct and retail. The direct segment includes revenues from the company's website and catalogs, while the retail segment includes revenues from retail and outlet stores. The company provides customers an engaging and entertaining experience through marketing that incorporates humor and storytelling to convey the uniqueness of its products in a distinctive, fun way, available through its content-rich website, catalogs, and retail locations. Duluth Trading is committed to outstanding customer service backed by its No Bull Guarantee and Superior Standard.Read More