Diens

Diens works on 4Ps effectively. These are: Price, Product, Promotion and Place. Diens focus on place the most. Place centralize all other element. Place is the point from which market is formed. Place depends the most in case of promotion. Place is the way to determine what sort of promotion to be applied. Promotion varies from place to place. Same... sort of promotion cant be used everywhere. (E.g. rural areas requires a different pattern of promotion. Whereas in case of urban areas a simple subtle promotion will do.) Then again price is fixed on the basis of economic status of that place which again depends of that place we want to create our demand in. Last but not the least comes categorizing of products. Products are to be categorized on the basis of the place. These 4Ps are Diens main target so far. A company looks for this 4Ps. Thats what makes them the ultimate target of Diens. Diens maintains total 7 different strategies for marketing. They are: Direct mail program: Diens maintains a list of wellknown corporate people and companies. In case of marketing any sort of product, these people are notified through mail to attract their attention. Electronic media campaign: In these era, electronic medium for campaigning is proved to be the most fruitful way for marketing so Diens follows this method effectively. Magazines: Magazines are the offline ways and supposed to be the most popular way to create market demand for a brand new product. Thats what makes Magazines, flyers and newspapers the marketing technique for Diens. Word of mouth: Word of mouth is basically reference. As Diens maintains a list of some renowned companies and people and maintain a friendly relation with them, Diens get the privilege of reference from them. Social networking: Social networking of Diens is also proved to be an effective way for marketing as Diens doesnt seem to have any bad record, it is quite good with social networking and quite effective in case of marketing. Public Relation: Diens maintains a neutral friendly relation ...Read More