Design + Desires

Design+Desires created a unique method, which links together the output of social media, active participatory citizen research, technology, and innovative design solutions. In the research a wide range city dwellers is targeted, from all walks of life and from all generations (from high to low educated, from hipsters to conservatives, from young to... old, etc.). Critical to our research is to establish intersections and interconnections amongst the distinct demographic categories. Because consumption patterns are no longer solely defined by age, gender, location, income, and family status. In particular, we ask not only what people want in practical terms, but we also aspire to connect to their emotional level. Therefore, we ask not only the "what" and the "how", but more importantly also the "why" question: why they desire something. We place emphasis on the "why", because it provides a tool to go deeper into the desires and aspirations of citizens and to discover and pinpoint shared desires.Read More