Dee's POP UP Shop

Back when I was in fashion school it was all about pop colours and abstract shapes (the style of my designs which I thought was the IN thing). How times have changed. Fast forward to 2018 and my range is all about digital prints and oversize knits. How it all got started? Thrifty me was selling some clothes from the wardrobe to make space for more,... much cooler stuff all through Facebook. My poor inbox began to be flooded with messages saying we want more!. The tribe spoke, and I listened. Seeing as Im not one to disappoint, I had to deliver. The name Dees Pop Up Shop came about because the store was originally planned to be a short-lived pop-up store. Dees Forever Shop was never part of the plan, but hey, sticking to the plan never made anything interesting. My garments are personally hand-picked by myself and I only choose clothes that I would personally wear. My range is a unique window to my style. So, when you buy from me, you can be confident that youre buying a piece that I truly adore. But believe it or not, nothing inspires my sense of style more than my customers! This means my style is always evolving so stay tuned! So, whats with all the selfies? Well, who doesnt love a good selfie? Granted Im no model (except in my dreams), the personal touch never hurt anybody. I share selfies to show you, the customer that Im just an ordinary girl and all my pieces can be worn beautifully on anyone. Ive sourced pieces that are designed in Australia with the assurance of quality in mind. SAO was my grandmas name in Vietnamese. She passed away in late October 2017, when my first few designs came out with her name on the labels. She unfortunately never got a chance to see it. She was a strong and courageous woman who fought through hardship to raise 12 children, running from the Vietnam War to a daunting new home in Australia. The label was named after her, an independent woman, a leader and I use her to inspire me and my designs. My philosophy has always been to listen to you, the customer, and over time I have ...Read More