Damsel In Defense

Damsel in Defense was founded in September 2011 by Mindy Lin and Bethany Hughes, two friends with a passion for safety. Looking at the US national statistics of crimes against women, they knew they needed to make products available to other safety-conscious women. Appreciating safety just as much as a great accessory, they set out and formed a line... of safe and sassy products. They wanted a line women would feel fashionable carrying while being equipped, empowered, and educated. The products received an overwhelming response in their home state of Idaho; but being busy moms of little ones, they could not get products to the rest of the country on their own. In October 2011, Damsel in Defense signed its first Independent Damsel Pro with a goal of 100 nationwide Damsel Pros within a year. Within one year they had reached 1,000 Independent Damsel Pros and in four years, Damsel in Defense has welcomed over 10,000 Independent Damsel Pros to its' nationwide team. Damsel in Defense is about equipping women with the tools to not only keep us safe but to give us the confidence to know we have a way out if we ever feel threatened. All of our products are non-lethal and covered by warranties. Damsel in Defense has the products and fact-based education that can and does save lives. We pride ourselves on making women feel more comfortable about arming themselves. Our mission consists of three principles that together we feel can change the world one Damsel at a time. Equip, Empower and Educate.Read More