Cyril Huze Post

Published by Damien Huze June 8th, 2018 in Editorial . Cyril Huze grew up in Paris, France. At the age of 18, he left home to stake his independence. He self-funded his higher education and earned a masters in marketing. At age 24, he starts gaining experience working for American advertising agencies based in Paris handling accounts for Schweppes,... BP Oils, BMW cars. By his 30s, he had already started his own ad agency and was chosen to handle the national advertising accounts for McDonalds, Volkswagen, 3M, Hertz, among others. Cyril art directed and wrote copy for all his own campaigns and made a name for himself by winning advertising awards and having his work published in hard cover books and exhibited at the museum of advertising. Meanwhile, his passion for everything American had grown steadily since his teenage years: I was part of the first generation of Europeans to be deeply exposed to American culture: RocknRoll, Hot Rods, and Harleys. America fueled my dreams and imitating its culture, for me, was a way of moving beyond my parents generation, to forge my own identity. As a teenager I was both rebellious and romantic. I identified with James Dean and with his rebellion. He was my idol, provided the escape route that I needed so much. My first week-long visit to the US in 79 was professional but emotionally exhausting. I felt like I was starring in a film in cinemascope. Everything Id read about in books, heard on radio was there. It was as if I had come back to the country I had lived in during my youth. It was love at first sight. By the mid-80s, a passion for America had grown so strong that Cyril willfully abandoned his successful career to make the United States his home, proclaiming Lifes too short not to live your dreams. As quickly as he could, he seals his new life by choosing to become a naturalized US citizen. In the nineties, his passion for Harley-Davidson grew stronger than everything else in his life and he decided to enter the business of building motorcycles. Like most builders, ...Read More