Crystal Mountain

Crystal Mountain, established in 1956, is a family-owned, four-season resort destination spanning 1,500 acres. Located 28 miles southwest of Traverse City, Michigan, and in proximity to Sleeping Bear Dunes National Lakeshore, it offers a comprehensive recreational and hospitality experience. The resort is recognized for its diverse amenities catering to year-round tourism and events, serving as a significant regional attraction in the Midwest.

The expansive property features extensive lodging and dining options, alongside distinct seasonal activities including downhill and cross-country skiing, and two championship golf courses. Further amenities include the award-winning Crystal Spa, Michigan's only alpine slide, Peak Fitness center, the Park at Water's Edge, and the Michigan Legacy Art Park. Crystal Mountain also hosts weddings, operates a conference center, and offers real estate opportunities. With an employee range of 500-1,000 individuals across its 6 locations, the company is a significant regional employer. Meet Crystal Mountain's team to understand the leadership driving these operations.

Operating within the Lodging & Resorts and Hospitality industries, Crystal Mountain generated $123.3M in revenue. It competes in a dynamic market with numerous regional and national resort operators, including Shanty Creek Resorts and Grand Targhee Resort. The company's strategic location and diverse product offerings, including resort, year-round, school, event, and career programs, position it as a key player in the Midwest tourism sector.