Creative Business

Faisal led Turkish Airlines first brand strategy and customer experience project. He helped the business think strategically about the role of brand, how we could position ourselves in a more delightfully different way, and how our brand impacts the experiences our guests encounter along their journey. He understood our business and our culture and... ensured this was reflected in our brand. His keynote speech about the final brand model is still in our minds and I always wondered when he would start his own agency. I wish him and his entire team good luck. Feel free to contact me if you have any questions. Brand strategy is a complex and often daunting task which requires a rare mix of skills, knowledge, and intuition. I worked with Faisal and his team for more than three years, leveraging the power of our brand to unlock a new phase of growth for Al Jazeeras portfolio of channels, products, and services. From the world-class research-based brand strategy which brought an evidence-based approach to decision making, to the strategic positioning which pinpointed the heart and soul of the Al Jazeera brand, Faisal helped to build the infrastructure for clear policy decisions on content, communications, and new product branding. It has been an absolute pleasure working with Faisal and his team. His brand knowledge, insight, and expertise were unapparelled and a huge advantage to our business. He successfully pinpointed the critical brand challenges and unlocked our key strengths, framing them in a differentiated way. Not only this, but he creatively communicated the positioning in a manner that helped us stand out. Penny Appeal Canada is on a mission to shake up the Canadian charity space and Creative Business Company is critical to making that happen. They helped us re-think our go-to-market approach with rigorous evidence-based strategy and ground-breaking creative executions. A game-changer for our charity and trendsetter in the industry. Creative Business Company played a vital role in helping our teams think ...Read More