Craftroots

Craftroots is a unique platform dedicated to showcasing and promoting the finest craftsmanship from Gujarat, India. As an initiative of Gramshree, Craftroots aims to empower local artisans by connecting them with essential resources, tools, and a network of partner members. The organization was founded with the mission to revive, preserve, and share the rich craft traditions of Gujarat with a global audience. By integrating people, processes, and technology, Craftroots strives to build a scalable and sustainable model for craft development, fostering an ecosystem that supports traditional crafts.

This ecosystem comprises a diverse range of partner members, including artisans, NGOs, businesses, corporations, prominent designers, architects, and educational institutions specializing in craft development. Operating with an employee range of 500 - 1,000 individuals, Craftroots facilitates awareness, marketing, and communication strategies for craft products. The organization supports fair trade principles and adheres to Craft mark certification standards, ensuring ethical practices and quality assurance throughout its operations. Meet Craftroots's team to understand the network driving this initiative.

Craftroots generates revenue amounting to $23.7M, reinvesting these funds into its mission of craft preservation and artisan empowerment. The platform facilitates various aspects of the craft value chain, from awareness and marketing communication to e-commerce and retail support. By bridging the gap between traditional artisans and modern markets, Craftroots plays a pivotal role in building a sustainable future for Indian crafts, promoting domestic and international visibility for these heritage art forms.