Coverent

Coverent enables customer-centric marketing by assessing internal capabilities as well as consumer-facing activities: Determine organizational readiness across multiple functions: infrastructure, data, talent, measurement systems, processes, content, and communications platforms Deploy measurement systems to respond to challenges and opportunities... while managing consumer marketing investment Coverent develops strategically-integrated marketing programs to gain, retain and grow customers and reward desired behavior: Evaluate, analyze, and manage data to understand individual consumer needs and create rules for variable investment, prediction of next logical purchase, scoring of 'loyalty' and prediction of attrition Communicate effectively across channels - retail, social, web, offline - to surround the consumer with a consistent presence that shows the company understands individual needs and deliver against them Work with existing agency relationships or provide communications development as required Coverent converts data into knowledge to illuminate the context and meaning of disparate data sets by employing state of the art analysis tools: Deconstruct problem sets, identify relevant data, validate hypotheses, and present actionable recommendations with the company's "tiger teams" of data scientists Create multidimensional segmentation schema to enhance customer knowledge and help target prospects Utilize sophisticated tools ranging from game theory to content analysis as required to reveal novel insights Coverent is expert at helping clients solve complex problems and seize opportunities: Frame and deconstruct problem sets, identify relevant data, test core hypotheses, and present actionable analysis and recommendations around core marketing issues Guide media investment through attribution modeling - how channels intersect to influence engagement and purchase Synthesize and present complex data sets in terms that business leaders can understandRead More