Corecon

Corecon delivers knowledge based business solutions through a working strategy that adds value to the customer and the business. Solutions designed to achieve greater profitability through customer focused outcomes. The development of customer focused business solutions as a core competency for most organisations has been a desire rather than a rea... lity. Over the past few years significant investments have been made in technology and call center infrastructure, mainly driven by the need to reduce costs. This tactic may have delivered short-term benefits, but in recent times there has been a growing awareness of the need to revisit this approach as a business tool due to the inherent limitations created by the cost reductions. Corecon has identified a significant shortfall in the capacity of strategy, technology and infrastructure to deliver added value, mainly due to misaligned strategic objectives combined with inadequate execution at an operational level. In order for organizations to be able to make the conceptual shift to knowledge driven businesses they must be prepared to review the relevance and value of the customer to the business, and ensure the customer contact strategy reflects the overall customer value . The business strategy encompassing customer value and customer focus integrates the elements of culture, people, process and systems. Moreover, Corecon is of the view that mass-marketing techniques no longer carry the same relevance or 'cut through' in this current environment of marketing clutter. Accordingly, Corecon endeavours to facilitate and develop the concept of a 'market of one' from a customer perspective through market segmentation according to the critical elements that reflect customer and business drivers; not merely relying on demography and psychography. Corecon views a brand as, "the sum of the total customer experience". Corecon's aims are to assist organisations to transform their existing customer management strategy to a value-added proposition delivering appropriate levels ...Read More