Content Marketing World

Are you wondering what content marketing is? Are you trying to figure out how to get started or how to justify a content budget within your organization ? Or maybe you are already working with content marketing but you want to get better results while having more fun? Welcome to the Content Marketing Institute (CMI) where our mission is to advance... the practice of content marketing. While the site is full of practical, how-to guidance, youll also find insight and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the industry forward. People ask us all the time how CMI came to be. Its simple, really. In the mid-2000s, despite the abundance of good blogs, books, and other resources, we were finding that people had a lot of questions about content marketing. Before evolving into what is now the Content Marketing Institute, we were known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Although Junta42 was a great service, brands were starting to come to us for additional content marketing education. To answer the call, in 2011, we developed CMI, Content Marketing World and CCO magazine . CMI was founded by Joe Pulizzi , the leading evangelist for content marketing. Joe, an entrepreneur, speaker, and author on content marketing, believed passionately that there was a better way for brands to market than how theyve done it in the past. CMI is a culmination of those beliefs. Although weve accomplished a lot in eight years, we are working hard to improve and continually advance the industry. CMI will not stop until the need for content marketing education no longer exists. Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMIs Content Marketing World event, the largest content marketing-focused event, is held every fall in Cleveland, Ohio, ...Read More