Consulta

Prof Adré Schreuder, a doyen of the South African market research field, who has more than 25 years of academic and research experience and is a full professor of marketing, founded Consulta Research in July 1998. The company was the first fully-fledged research supplier to be launched through the University of Pretoria's business venturing enterpr... ise. Consulta Research proud itself of its multifaceted relationship measurement process that focuses on creating two-way exchanges with customers, to provide companies with intimate knowledge of their customers' needs, wants and buying patterns. Customer Experience Measurement is a professional core competency at Consulta Research. This unique offering has been founded on focused post-graduate research and continued scholarly contact with the world's leading thinkers in the arena of Customer Experience Measurement. Two decades of research have been integrated into Consulta's proprietary Customer Satisfaction model, which harnesses a best practice approach. Consulta call it a "new paradigm in Customer Experience Measurement".Read More