COMPANEO

Companeo Group develops its market offering by opening its Trading Desk dedicated to BtoB: Neoperf Display. The new entity allows announcers to optimise their display budgets on advertising locations visited by professional web users. "Neoperf Display gives the possibility to announcers to increase their visibility and their turnover thanks to bett... er targeting, sharper analysis of Data and improved ROI though the RTB technology," Axel Huyghe, Neoperf Director of operations explains. To launch the product, Neoperf Display called the experts of programmatic media buying and performance webmarketing, among them Youssef Fakhreddine, who comes from Gamned! and Makazi. The technology and the know-how of the new entity allows the acquisition of behavioural, thematic and semantic data in order to increase a qualified BtoB and BtoC audience. Announcers also benefit from Companeo's BtoB First Data, the first business-to-business intermediation website in Europe. "This new offer comes in addition to the numerous solutions Companeo Group has been offering for 15 years in order to optimise the digital investments of its clients" Laurent Horwitz adds.Read More