Commodity Fragrances

The process of rebooting a brand is long and difficult, but in appreciation of your patience and excitement, weve been inspired to take you along on the company's Commodity relaunch journey with a behind-the-scenes docuseries. Stay in the know, stay tuned, and dont worry; were keeping all of your favorites! Vicken shares your passion for Commodity... and is whole-heartedly dedicated to bringing back the brand and its fragrances. Hes been inspired to take you along the company's entire relaunch journey with a behind-the-scenes docuseries. The first few days after a deal closes are essential for gathering the final bits of information. Vicken utilizes this time to fly to London and meet with two key Commodity contacts, except the deal wasnt technically closed... A brand is only as strong as its team. Thanks to Vickens first company, Europerfumes, Commodity already has an all-star team in place. The only thing left to do? Tell the team Their reaction? Priceless. This week the company find out what you can expect to receive when you buy a brand including the remaining inventory. However, expectations dont always match reality. After a few lessons learned, Vicken finally receives his Commodity inventory. Shelf space in any store is limited. While the company wish all Commodity fragrances could be presented, this week the company had to make the tough decision of which to keep for stores. Dont worry, all of your favorites will still be available online! Ever wonder how a fragrance is developed? Todays episode takes the company to Symrise, a 200+ year company that produces flavors and fragrances for food and beauty brands worldwide. Were disposing of this old industry jargon for describing scent concentrations to give you more control over the projection of your scent, over your Scent Space. Three new classifications regarding potency: Personal, Expressive, Bold.Read More