CMO2Go

Ive worked with thousands of lawyers, and not one of them started or joined a law firm becuase they wanted to focus on mareketing. Luckily, this is something I enjoy, so I started a marketing firm that focuses on lawyers. I believe that law firms of all sizes can benefit from working with a senior level marketing executive, but not all firms have t... he need or resources to hire one full time. Thats why I started CMO2Go. Wouldn't you rather focus on your clients? I take on the marketing work so your attorneys can focus on their clients. For more than 20 years, I built and rebuilt marketing departments, created and directed teams and managed projects from inception to completion for Am Law 100 and 200 firms in New York and Washington, D.C. I was able to hone my skills at law firms like Sidley, Kaye Scholer and Arent Fox, in every position from assistant to head of the department. Now Im putting my experience to work for small and mid-size firms including: Rebranding an almost 50-year old firm with a new name and new look, while showing clients and the community that the expertise and service they rely on hadnt changed. Creating flexible marketing collateral for an almost five-year old firm without breaking the bank (no, you dont need a 20-page glossy brochure). Serving as a supervisor and guide to firms in-house marketers, helping them execute on the firms priorities and pulling together outsourced teams when needed. I earned my BA in History from The George Washington University. Then I realized I couldnt do much with a history degree, so I went back to GW at night and got my MBA. After years as a city dweller in DC and NYC, I now live along the winding roads of Westchester County, NY with my family and our pandemic parakeet. When Im not talking about law firm marketing (and I do talk about it with anyone whos interested), I love to get lost in a good book (bonus points if you know Thursday Next), come up with a new cookie recipe or exercise to work off the cookies. And yes, theyre worth the calories.Read More