Close-Up International

Close-Up International is a pharmaceutical market intelligence and technology solutions company founded in 1968 in Argentina, pioneering the world's first prescription audit services for the pharmaceutical industry. Operating as a registered trademark of Prescription Data AG, a Swiss entity, the company functions through a network of independent le... gal entities providing prescription and sales data analytics, CRM solutions, technology platforms, and strategic consulting services to life sciences and consumer healthcare companies. Close-Up International is headquartered in Buenos Aires, Argentina at Luis María Campos 42, with offices in São Paulo, Brazil, New York, Madrid, Spain, Princeton, New Jersey, Sunrise, Florida, and locations throughout Latin America including Mexico, Colombia, Venezuela, Guatemala, and Central America, serving clients across more than 50 countries worldwide. The company provides comprehensive pharmaceutical market intelligence solutions including prescription data analytics evaluating product performance from healthcare professional promotion through prescription generation, market sales data measuring commercial effectiveness and marketing investment impact, specialty market data tracking specialty drugs and care audits, public market data and real world evidence, primary market research, strategic consulting services covering commercial effectiveness and portfolio optimization, and Close-Up CRM, an AI-powered customer relationship management platform designed specifically for pharmaceutical sales force automation and field engagement. Close-Up International's integrated technology platform supports pharmaceutical companies throughout the entire product lifecycle from pre-launch market assessment and physician targeting through growth phase sales force optimization, maturity stage market share maintenance, and decline phase portfolio revision, providing tools for market sizing, sales potential estimation, go-to-market strategy development, physician segmentation, promotional ...Read More