Clear Ink

We help companies build better brands through the development and implementation of brand strategy, brand messaging and brand tone of voice. Since we were founded in 2006, Clear Ink's team (of brand specialists and writers) has worked with some of the world's biggest brands, including Accenture, Kellogg's, Twitter, Danske Bank, the European Central... Bank, GE Money, Oracle, Fexco, KPMG and Volkswagen. Our client list also includes many of Ireland's top brands, including Bord Gáis Energy, Science Foundation Ireland, Fáilte Ireland, Ibec, Enterprise Ireland and the VHI, along with all the Irish banks, most of the top legal, accountancy and professional firms, and educational institutions. We've also worked with government departments, semi-state bodies and other companies and organisations across multiple sectors. Most of our writers are marketing specialists or former daily newspaper journalists with international experience (Wall Street Journal/ Dow Jones, New York Times, Sunday Times, The Guardian, Irish Times). What is brand tone of voice? Brand tone of voice is the way a brand speaks to the world. It's the words and phrases your company chooses to best communicate your message, whether that is on your website, on social media or in other documents. A genuine and appropriate tone of voice helps your brand truly engage and connect with current and potential customers, suppliers, funders and partners. Brands with a strong, authentic tone of voice and visual identity gain significant market advantage over their competitors.Read More