Cilantro

Cilantro, established in 1999, operates as a prominent player in the grocery retail and specialty coffee sectors. The company maintains a robust market presence in Egypt, focusing on both B2B and B2C segments. By integrating physical retail storefronts with an online e-commerce platform, Cilantro provides a comprehensive suite of coffee-related products to a diverse consumer base. The firm’s business model emphasizes high-quality sourcing and distribution, positioning it as a key competitor in the regional retail landscape with annual revenues reaching $35.6M.

The company’s product portfolio is extensive, featuring whole bean and ground coffee, Turkish coffee, frappe powder, and hot chocolate. Beyond consumables, Cilantro offers technical hardware including specialized brewing kits, high-performance blenders, and electric grinders. Their inventory also includes branded merchandise such as ceramic mugs and glassware, catering to both home enthusiasts and professional environments. With a workforce of 500-1,000 employees, the organization manages complex supply chain operations to ensure consistent product availability across its retail network.

Cilantro continues to expand its operational footprint through corporate ordering services and franchise opportunities. The company’s strategic focus remains on scaling its retail infrastructure while maintaining service excellence across its Egyptian locations. Meet Cilantro's team to understand the leadership driving these operational initiatives. By leveraging its long-standing industry experience, the firm effectively navigates the competitive retail market, consistently delivering value through its specialized product offerings and customer-centric service model.