Choices Flooring

Highly Engaged Employees

Choices Flooring, established in 1989, is a prominent Australian retailer specializing in comprehensive flooring and window furnishing solutions. The company operates an extensive network of 140 retail stores, offering a diverse product portfolio that includes carpet, timber, luxury vinyl, laminate, and rugs. Complementing their flooring range, Choices Flooring also provides a wide selection of window furnishings such as blinds and shutters, catering to both residential and commercial clients. Their services extend to free in-home measurements and quotes, alongside an innovative online visualization tool, RoomView, designed to assist customers in selecting the ideal products for their spaces. The company targets homeowners, commercial builders, architects, and interior designers, emphasizing quality, style, and functionality across all its offerings.

With an employee range of 500-1,000 individuals, Choices Flooring manages a significant operational footprint. The company is dedicated to enhancing living and working environments through its product lines and expert advice. Customers can explore the team behind these operations by visiting Meet Choices Flooring's team. Choices Flooring's business model is built on providing accessible, high-quality solutions that meet diverse aesthetic and practical requirements, ensuring customer satisfaction through a combination of product variety and professional service.

In the competitive retail landscape, Choices Flooring generates substantial revenue, reported at $148.0M. Its primary competitors include Carpet Call and Carpet Court, indicating a strong presence within the home improvement and hardware retail sector. The company's strategic focus on both flooring and window treatments positions it as a versatile provider in the market, aiming to be a go-to source for interior designView more...