Choice

Established in 1993 in Romford, Essex, Choice has been synonymous with desirable designer fashion for both men and women since its inception. From humble beginnings, Choice is now represented in all of the key shopping destination locations in the South East of England. Our 10,000 sq. ft flagship store is located in the prestigious Bluewater mall i... n Kent. Choice Bluewater houses a separate premium department which showcases our high-end RTW, footwear and accessories offer. Our current brand selection includes Alexander McQueen, Y-3, Vivienne Westwood, Giuseppe Zanotti, MCM, Dsquared2, Chloe, Stella McCartney and Gina to name just a few. In addition to Romford and Bluewater, we also have stores in Lakeside, Canary Wharf, Westfield London and, most recently, Westfield Stratford City. The latest addition to the Choice portfolio, alongside the Olympic site in East London, opened in 2011. 2011 was a busy year for the Choice team as our Lakeside store underwent significant expansion and a complete refurbishment. Here, unlike our other stores, men's and ladies' fashion are presented in two separate stores adjacent to one another, each with their own identity. These contemporary brand emporiums have put us on the map as the premier destination for designer fashion in Essex. All of our stores carry a spectrum of brands from Ralph Lauren, UGG Australia, True Religion, and DKNY to Vivienne Westwood and Marc by Marc Jacobs. We pride ourselves on achieving a perfect blend of well-known, high-end designer brands with quirky up-and-coming labels and everything in between. Our buying team travel the world sourcing the best products available for our discerning customer. We are excited to bring our unique fashion offer to a wider audience via our website and hope you will enjoy shopping with us. Follow us on Twitter or join our Facebook page to receive updates of new brands and exciting offers.Read More