Choice HR

Choice HR is a Professional Employer Organization (PEO) that has evolved from a brokerage model into a full-service provider serving hundreds of business owners across the United States. Founded in 2004 as a PEO brokerage, Choice HR initially helped clients control employee-related costs and liabilities by negotiating competitive rates and non-bind... ing service agreements with reputable PEOs while providing an additional layer of client services. Recognizing the impact of the 2009 economic downturn and subsequent regulatory changesincluding the SUTA Dumping Prevention Acton legacy cost structures within the PEO industry, the company's ownership made a strategic decision to expand into a full-service PEO model. Leveraging previous PEO start-up experience, financial strength, and the ability to maintain a lower cost basis than larger national competitors, Choice HR launched its full-service PEO operations in January 2011. The company distinguished itself by offering strong SUTA rates without legacy cost concerns, a significant advantage during a period when many existing PEOs faced substantial unemployment insurance liabilities. In 2013, Choice HR restructured its ownership to strengthen its executive leadership team, bringing together management with more than 155 years of combined industry experience. This deep expertise in understanding both the strengths and weaknesses of competing PEOs, combined with a comprehensive understanding of client needs, enabled Choice HR to develop a proactive service model characterized by unobtrusive processes and leading technologies. The company's commitment to maintaining a loyal client base while delivering competitive pricing and responsive service positions it as a differentiated option in the PEO market for small to mid-sized businesses seeking comprehensive human resources outsourcing solutions.Read More