Chippendales

Hey girl bet there's a lot about the Chippendales that you don't know. Here's a little taste of their delicious history and some cool facts about how they came to be one of the most beloved brands in women's entertainment. It was 1979 when the Chippendales first came on the scene, gyrating their way into the hearts and laps of women everywhere. Los... Angeles club owner Steve Banerjee started the Chippendales, naming them after the classic Chippendales-style furniture that adorned the club where the guys first performed. Later, Banerjee's club "Destiny II" would change its name and inherit the Chippendales moniker. The success of the Los Angeles club spawned a New York club and other permanent locations. Touring troupes were established and soon the Chippendales were traveling the world, entertaining and empowering women across the globe. The early shows quickly gave rise to what would become and remain a pop-cultural phenomenon. It didn't take long before the provocative Chippendales brand gained popularity for introducing the "all male revue" style of entertainment to their all-female audience. From their inception to now, the brand has grown to become the epitome of the Girls Night Out experience. Because the is synonymous with Girls Night Out celebrations, this association led the company to license its trademarks and Intellectual property, including the globally recognized Collar and Cuffs Trade Dress, for a diverse array of in-demand consumer products. Chippendales works with its licensees to develop, market, and distribute high-quality branded merchandise ranging from apparel and accessories to mobile content and online games. The merchandise is emblematic of the sexy-fun lifestyle the brand and its audience embody. Today, the Chippendales flagship location hosts millions of women each year at their very own theater inside the Rio All-Suite Hotel & Casino in Las Vegas.Read More