Chaudry (KVM International)

If its not magic, its not worth having so declared Krishan Chaudry, CEO and Creative Director of chaudry, at the outset of launching the now globally known chaudry label. Inspired by the sights and sounds of his native India, Chaudry sought to bring the mysticism and energy of the East to the West. Chaudry infused both his Western and Eastern exper... iences into the chaudry label to create a line of womens fashion that serves the modern woman with bohemian chic designs. Chaudrys imagination and creativity has launched chaudry to the forefront of the womens fashion world with the latest in contemporary trendsetting apparel and accessories. In 1978 a young Krishan Chaudry was struck by inspiration as he roamed the streets of New Delhi India. He observed a young woman who had wrapped herself in one piece of multi-colored cloth in a way that was simple, feminine and fun. In a world where fashion was defined by complexities, the womans simple creation breathed life into Krishan Chaudrys creativity and he immediately sketched a product that would honor his inspiration. The next day Chaudry met with French and Italian designers in India for a fashion show and asked them whether his creation was a top or a bottom. When they couldnt decide, Chaudry showed the designers how the one garment made of one and half yards of cloth and no zippers or buttons could be wrapped eleven different ways maximizing both comfort and style. The wrap up concept was a major success and launched Chaudry into major department stores, specialty stores and boutiques. This foundation gave Chaudry the opportunity to expand on his designs and produce brands that would provide women the opportunity to experience a more bohemian lifestyle in the modern world. In 1995, Chaudry launched the latest evolution of his brand introducing a line of contemporary dresses, skirts, tops, sweaters, outerwear, and evening wear. The Chaudry brands increasing base of loyal customers have come to trust and appreciate Chaudry for his ability to design trendsetting ...Read More