Cedar Lake Sales

Cedar Lake Sales is a recreational equipment and marine products retailer established in 1968 and headquartered in Wisconsin on Highway 33. Founded as a family enterprise by Donald and Eileen Bell, the company has grown from its initial focus on lawn and garden equipment sourced through a Simplicity Manufacturing agreement into a comprehensive deal... er of powersports, boats, and seasonal products. Cedar Lake Sales holds multiple manufacturer franchises spanning several product categories, including Arctic Cat and Polaris snowmobiles, boat lines such as Lowe, Forester, Mirrocraft, Kayot, and Sylvan, Johnson outboard motors, and recreational vehicles including Puma pop-up campers. The company expanded its physical footprint significantly during its early growth phase, doubling its building size by 1972 to accommodate increasing demand, and achieved notable sales volume milestones including the movement of 350 Arctic Cat snowmobiles in 1972 alone and over 350 wood stoves in 1980. Cedar Lake Sales demonstrated business agility by diversifying its product portfolio in response to market conditions, adding wood stove lines including Buck, Triton, and Royal models during the energy crisis of the late 1970s and early 1980s. Operating continuously from its original location for more than five decades, Cedar Lake Sales serves recreational enthusiasts and seasonal consumers across the upper Midwest region, leveraging its established manufacturer relationships and multi-category inventory to provide customers with a broad selection of powersports, marine, and outdoor living products. The company's longevity and sustained franchise partnerships reflect its reputation as a reliable regional dealer with deep community roots and consistent market presence in the recreational equipment sector.Read More