CBD Group

CBD Group's marketing department serves two vital roles in the company; coordinating market research for our design projects and acting as a bridge between the design team and our clients. To gain an in-depth understanding of the particular needs of individual markets, CBD Group maintains a close, long-term cooperation with large market research fi... rms such as GFK, International Research, and AC Nielsen. This research covers our main industries, including consumer electronics, home appliances and communications with each market broken into segments of high, medium and low-end consumer groups. Utilizing this research we can develop unique product families designed to target specific segments of local and foreign markets. To be effective, we believe that design related research must study each facet of the product's lifespan. Through home visits and focus groups we can gain an understanding of how our consumers are using the products in their every day lives, identifying latent needs and opportunities for innovation. Through interviews with distributors, sales people, and after-sales service providers we can gain a feeling for the market's needs and desires and highlight areas where existing designs can be improved. Finally shop visits, study of design resources, and a presence at major design fairs keep our designers up to date with the latest local and global trends. This system of thorough research allows us to make strategic decisions about product features, aesthetic style, and materials before the design process has even begun minimizing project timeframes while maximizing creativity and innovation.Read More