Catalina

Catalina, established in 1983, is a prominent digital marketing company specializing in buyer intelligence. Headquartered in St. Petersburg, Florida, the company operates within the Advertising & Marketing and Business Services sectors. Its core mission revolves around leveraging consumer data to drive personalized marketing strategies for brands and retailers. Catalina's expertise lies in transforming shopper behavior insights into actionable intelligence, enabling clients to enhance consumer engagement and drive sales through sophisticated digital and omni-channel media solutions.

With a significant operational footprint, Catalina manages 27 locations and employs between 1,000 and 5,000 professionals. The company offers a suite of products and services focused on personalized digital media, shopper intelligence databases, and real-time marketing for CPG, retail, and financial sectors. Catalina's platform provides a clear picture of consumer behavior, facilitating precision marketing and engagement across various touchpoints. To understand the driving force behind these initiatives, you can Meet Catalina's team and learn about their leadership and operational expertise.

Operating in a competitive landscape that includes companies like Acxiom, Zeta, and Valpak, Catalina distinguishes itself through its deep understanding of consumer data and its application in omni-channel marketing. Its revenue of $665.0M underscores its substantial market presence. The company's focus on actionable business intelligence and its role as a pioneer in buyer intelligence solidify its position as a key player in enhancing consumer marketing strategies and driving transaction lift for its clients.