Carla Befera

Carla Befera has been a Bay Area publicist for over 25 years. Prior to forming her company in 1983, she acted as Communications Manager for KQED Public Broadcasting, providing public relations for one of the nation's top four public television stations (Channel 9), and its sister station (Channel 32). Carla Befera Public Relations has represented a... variety of clients including major concerts and theatrical productions, large scale public events, national television specials and series, non-profit campaigns, and other businesses and concerns. Carla Befera Public Relations has acted as public relations counsel and created advertising and marketing plans for long-running theatre hits including Steve Martin's Picasso At The Lapin Agile , Sylvia, Greater Tuna , Noises Off, and Ian Mckellen Acting Shakespeare . Touring Broadway productions include Jersey Boys, The Producers, Hairspray, Mamma Mia!, The Lion King, Cabaret, Chicago, Les Miserables, Cats, Contact, Wit, Fosse, Penn & Telle r, and Miss Saigon, among many others, and starring vehicles for Liza Minnelli, Kathleen Turner, Cybill Shepherd Julie Harris, Lauren Bacall, Carol Channing, Richard Chamberlain, Peggy Lee, Joel Grey, Roger Rees, and Carroll O'Connor. Carla Befera has also managed public relations for acclaimed public television series including Comedy Tonight!, Dining In France, Yan Can Cook, Women Of Vision and 400 Years of the Telescope . Carla Befera was the 1985 and 1986 recipient of the national Public Broadcasting Publicity Award. She has worked with stations across the U.S. to publicize programs nationally and in their own individual markets. Clients have included: Best of Broadway presentations by the Shorenstein Hays Nederlander Organization, Feld Entertainment (Ringling Brothers and Barnum & Bailey Circus, Disney on Ice, Monster Jam), Bay Area Cabaret at the Fairmont's Venetian Room, American Conservatory Theater, Berkeley Repertory Theatre, TheatreWorks, Magic Theatre, California Shakespeare Festival, San Francisco Shakespeare Festival, ...Read More