Carambola Consulting

Who is Carambola Consulting

What do you really know about your consumers? Is your target audience clearly defined? Great marketing always starts with consumer insights before launching any new brands or campaigns. An insight goes beyond market research it is a discovery of new knowledge about consumer motivations and barriers that should shape your strategies. Often an a-ha! moment, a new insight can be applied to unlock growth and drive business forward. There are numerous qualitative and quantitative ways to capture consumer insights, but they all help to ensure that your strategies are consumer-driven. Carambola Consulting has used methods such as focus groups, net promoter system implementation, and pricing elasticity studies in its insight projects for clients, which led to greater consumer understanding - and measurable results. Brand Strategy: Understanding the foundation of your brand, including positioning and competitive differentiation. What makes you different from your competitors? What is your USP (unique selling proposition)? What are the most compelling benefits that your brand offers consumers? These are just some of the questions you should clarify as a part of your brand strategy development. From target market definition to brand audits to fleshing out your brand positioning statement, it is important to be able to clearly define who you are versus your competitors, especially in a crowded field. How is the brand defined currently in peoples minds, and what would you like them to believe? What problem is your product solving for your audience, relative to their needs and to competitors? The brand strategy for non-profits might look a little different. What is your vision (the outcomes youd like to see), and is it aligned with your mission (how youll get there)? Who are you trying to reach (defining your key stakeholders), what is the plan to reach them, and with what messages? What is your brand identity? What symbols and words represent it and brand values? What does your brand stand for (values and personality), ...Read more

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