Caplow Associates

Founded in 2001, Caplow Associates is an independent consulting firm that specializes in strategic marketing and business development for technology companies. Our 25+ clients range from early-stage startups to Fortune 1000 companies, in industries including semiconductors, Enterprise IT software, capital equipment and e-commerce. Our projects have... included product/company positioning, product marketing training, presentation coaching, market research, strategic partnership development and others. Steve Caplow, the founder of Caplow Associates, has spent the last 25 years building market-leading businesses in both startup and Fortune 1000 environments. He has consistently defined winning product strategies and campaigns, initiated successful acquisitions and partnerships, and built top performing marketing teams. Throughout his career he has initiated a number of highly strategic moves, which have resulted in dramatic improvements in market share and competitive position. Prior to founding Caplow Associates Mr. Caplow was the VP marketing & business development for Empirix, Inc., where he led the marketing activities for the Web application test and performance management businesses. He initiated the original acquisition of RSW Software, upon which much of Empirix was based, and was instrumental in building the business from 0 to $25M/year in 3 years. At Empirix he personally defined the branding strategy and demand creation activities, and closed several strategic partnerships with industry leaders, which propelled company sales. Before that Mr. Caplow was a Group Director at Cadence Design Systems, where he was responsible for a $100M functional verification software business. At Cadence he led several successful product launches, initiated key acquisitions and OEM agreements, and drove strategic industry standardization initiatives. Mr. Caplow spent the early part of his career at Teradyne , Inc. in a number of roles including product marketing, application engineering and circuit/system design. He holds a ...Read More