Camillus Trial Consulting

Our core belief is that the questions that lawyers have about how to best try a given case Are female jurors likely to sympathize with, or be tougher on, my female client? Should I mention the amount that I want the jury to award in damages during voir dire? Will I score points or lose points with an aggressive cross-examination of a particular wit... ness? can be answered empirically. We believe that, when deciding on a trial approach, too many attorneys go with a hunch to answer these types of questions, rather than engaging in testing to actually figure out the right answer. We help attorneys figure it out. The best lawyers recognize that they don't think like jurors. The number one trial mistake that lawyers make is to try a case that appeals to themselves (as lawyers), rather than to try a case that appeals to the jury (of non-lawyers). The number one trial preparation mistake that lawyers make is failing to test how to make the case appeal to non-lawyers. Doctors should not prescribe medications to treat diseases until those medications have been tested to make sure that they work. Engineers dont design a bridge using a material until it has been tested to make sure that it is strong enough. Likewise, lawyers should not try cases without testing to know how their evidence and arguments will be received. Our firm understands the importance of conducting focus groups and mock trials to enable attorneys to figure out, empirically, the best possible way to persuade lay jurors at trial to get inside the mind of the jury. © 2010 - 2021 Camillus Trial Consulting, LLC.Read More