Cameron & Associates

As we celebrate our second anniversary, I have taken time to reflect. Every nonprofit has a unique story to tell and a strong desire to do the "right" thing to advance their mission. After listening to and working with many diverse clients, I have learned that the greatest obstacle standing in the way of greater fundraising success is a lack of sto... rytelling. A compelling story will help enhance the case for support, but nonprofits still have to be very clear, comfortable and understanding in explaining why they are asking donors to invest in the organization's mission. Rule number one: Because we need money and do great work isn't a case for support. Mission and case must be closely aligned. A mission statement drives an organization's purpose and objectives - and is usually an internally focused statement. A case for support needs to be externally focused and is a philanthropic investment prospectus. A compelling case is a critical step to building and enhancing an integrated fundraising plan. Potential donors need to know about your case, have the inclination and financial capacity to invest in your case and must be asked to make a gift. After a very successful 35-year fundraising career, teaching graduate students a curriculum I developed, Organizational Advancement and Fundraising, working with clients and being a donor myself, Cameron & Associates offers clients customized strategies and services that will benefit any nonprofit. No cookie cutter approach or one size fits everyone's needs strategy. Cameron & Associates is passionate about supporting those who do good work. And we bring a personalized and holistic approach to you - your team and board - when you need it most. Fall, 2014Read More