Call for Change

The world needs to give birth to a new model of society. And brands have a major role to play. CALL FOR CHANGE is a rallying call to action, in order to change the purpose and tools of branding and marketing strategy, for the common good. To really move from idea to action, you will find here: # an ecosystem of strategic thinkers # a place where to... share food for thoughts # a playground for new tools and doers Together, let’s re-question marketing, communication, the role and management of brands, so as to put them at the service of the challenges of our times: social, environmental, economic, digital justice. For All. Founded by Catherine DUPUIS who has been involved in these fights for a long time. She now radicalizes her involvement in the hope of achieving a greater impactRead More