Build & Imagine

In the spring of 2013 Laurie Petersonfounded Build & Imagine after noticing that the kind of play experiences she loved as a child (building, problem solving, designing and experimenting) were not reflected in the "girls" section of the toy store. She aims to create construction toys that her daughter will love. The Kickstarter campaign is raising... support for Build & Imagine's first product line. Build & Imagine is located in the San Francisco Bay area, and works out of SkyDeck, the UC Berkeley accelerator program. Laurie is an award-winning toy designer with almost a decade of experience designing and marketing toys. In 2011 she earned her MBA from Haas school of Business at UC Berkeley with an emphasis in entrepreneurship. Laurie was a toy designer and marketer for Leapfrog, the leading educational electronic toy company. Most recently she was VP of Marketing for Sifteo, a tech toy start-up creating a new tactile game system called Sifteo Cubes. Laurie's products have won top industry awards including the "Most Educational Toy of the Year", "Most Innovative Toy of the Year", and "Best Toy of the Year" from the Toy Industry Association.Read More