Bridges PR

Established in 1998 by Peter Bridges, BridgesPR is an Australian-based publicity consultancy specialising in the arts industry. Having represented some of the most respected brands in theatre including The Australian Ballet, Opera Australia, Disney's The Lion King, Malthouse Theatre, Victorian Opera, Priscilla Queen of the Desert The Musical, La Cl... ique in The Famous Spiegeltent, La Soirée, Mary Poppins, the Melbourne Theatre Company and the Sydney Theatre Company, BridgesPR has established a reputation for delivering highly creative publicity campaigns that are designed to integrate into our client's overall marketing strategy. We offer four broad services: Traditional media relations, where we act as the conduit between our clients and the media. We work hard to deliver exceptional, newsworthy content for journalists, which is mutually beneficial for the media outlet and our clients. Our focus is on creative story outcomes that extend across multiple media. We also providing media training. Content creation, where we produce anything from media kits to theatre program copy to video to web content for our clients. We are particularly conscious of the importance of social media and the need to constantly be developing and delivering engaging images, copy and video. Campaign strategy, providing either a short-term "health check" for our client's overall marketing plan or long-term advice. We can also provide a mentoring service where we train our client's internal publicity staff. Other below-the-line marketing, including media promotions, famils and working with tourism bodies. BridgesPR's offices are based in Melbourne and we represent clients all over Australia.Read More