Brandslinger

Brandslinger Naming Group was founded in 1999 by Christopher W. Baker. With more than 25 years experience in evocative name development, naming products, developing creative company names and compelling corporate taglines, as well as evaluating and creating innovative brand strategies, Chris has worked on over 450 different identity projects. See p... revious client list. These projects have covered everything from high-tech devices, software, and hardware to shampoos, foods, drugs, beverages and much more, as well as corporate level naming for companies from startups to fortune 500 members both in US and around the world. Chris is fascinated by words and languages. He has lived abroad in Spain and in France for several years, has sailed over much of the world's oceans, and currently has 6 published books to his credit. His specialty is taking complex concepts and expressing them clearly and engagingly for the general audience. One of his books recently won a national science-writing award from Science Books and Films. In his university years, Chris earned a Bachelor's degree in Anthropology and a Masters degree in Computer Science. With this diverse training and real-world experience as a computer scientist, a poet, and a published nonfiction writer, he feels fully qualified to understand any corporate culture or complex product concept. He then can quickly translate them into evocative names for naming products and developing unique and creative company names and corporate taglines that fit his clients' needs and capture the minds of his clients' customers.Read More