Brand Matters

Brand Matters was founded as a marketing and brand consulting company in 2000 to bridge the gap between the marketing strategy provided by management consulting firms and the creative insights offered by advertising agencies. Brand Matters' profile includes deep market research, brand strategy, award-winning creative and marketing consulting expert... ise; all under one roof in order to validate and extract insights as we successfully develop and reposition our clients' brands. Ours is a collaborative brand consulting firm, strong on proven processes, able to customize to meet our clients' branding needs, time requirements and decision-making style. We are experts in re-branding established brands with specific expertise in business-to-business marketing. Brand Matters has worked with several global brands including Siemens, Delta Hotels, Mercer and the Government of Canada. As a marketing industry leader, Brand Matters contributes to best branding practices as the Chair of the Branding and Strategic Planning Council for the Canadian Marketing Association. In addition, Brand Matters is the Chair of the Standards Council of Canada Committee representing Canada globally in the development of a new ISO (TC 289) for Brand Evaluation. Brand Matters is the new sector leader for internal brand engagement with the Human Resources Professionals Association (HRPA). In addition, our team participates in the Market Research and Intelligence Association (MRIA). At Brand Matters, we are committed to leading edge brand strategy and evaluation practices.Read More