Brand Licensing

BLI is a licensing and product development company that created and implemented some of the nation's largest and most successful direct to retail brand licensing programs. Better Homes and Gardens was translated from a magazine into a direct to retail brand at Walmart chainwide. The Better Homes and Gardens products span departments from garden to... furniture to home goods. The Better Homes and Gardens merchandise program at Walmart is entering its fifteenth successful year. BLI also created the direct to retail Car and Driver license brand Automotive Department at all Target Stores. The Car and Driver brand included virtually every auto market after product category including wheel covers, floor mats motor oil, batteries and windshield wipers. The program ran successfully chainwide for eight years. Another of BLI's chainwide successes was the Road & Track toy brand license that ran for six years at Walmart in categories including die cast, R/C and play sets. BLI in a joint venture with Tipping Sprung has created, launched, and licensed the American Lung Association Health Partner program. This successful nonprofit licensing program includes major corporate partners: 3M Filrete brand, ProTeam (division of Emerson Electric) and Bank of America's credit card affinity program.Read More