Bounty Fresh Food

Bounty Agro Ventures, Inc. (BAVI) is a poultry integrator and is ranked 122nd among the top 1,000 corporations in the Philippines. Together with sister company Bounty Fresh Food, Inc., the company carry the Bounty Fresh brand across the country. Owned by the Cheng family, BAVI was incorporated in 1997 with initial operations in Cebu and Davao. In 2... 002 the company launched a nationwide expansion covering provincial Luzon, Visayas and Mindanao. It engaged the best talents in the industry and embarked on upgrading operational capability, led by the current President, Ronald Daniel Ricaforte Mascariñas, a product of the country's premier agri-business institution, the U.P. Los Baños and the Asian Institute of Management. BAVI has a nationwide business network with branches in key cities and distributorships across the country. The company is supported by hundreds of broiler contract farms, hatcheries, feed mills and poultry processing plants. These facilities are tightly supervised, ensuring a highly efficient supply chain in poultry integration with principal focus on food safety. The company adds value to the enterprise by providing technical and management assistance to each part of the supply chain, ensuring that the business interests of each part of the chain are judiciously served. In 2008 BAVI launched its oven roasted chicken business under the "Chooks-to-Go" trade name, completing the integration cycle of poultry operations, from the farm to the dinner table. BAVI is the country's dominant market leader in the rotisserie chicken business with more than 1,100 rotisserie stores nationwide under 3 brands; Chooks to Go, Uling Roasters and Reyal Litson Manok.Read More