BlueBox

Austin, Texas, March 16, 2021 - BlueBox, the innovative product activation and automated retail platform, has launched its partnership with Mars in the USA. The soft launch of this partnership brings smart convenience machines to private sectors around Austin, Texas. More than 500 machines are expected to be brought online throughout the next six m... onths in both private and public spaces across the state of Texas. This latest addition to Mars' vending fleet will be UX-focused units placed in local businesses to optimize customer convenience and give brands exposure opportunities. Combined with artificial intelligence and IoT, BlueBox offers brands an activation platform that boasts a 50 digital screen to captivate potential customers with high-definition videos. "We're excited to partner with Mars and other innovative brands to reach, engage and satisfy consumers' needs where they are in their day-to-day journey, be it where they live, work, exercise or play," said BlueBox CEO, Richard Loew. "Combining digital storytelling with the satisfaction of a 'real' product delivered in real-time creates an incredibly powerful and meaningful exchange between both brand and consumer." These autonomous retail machines offer customers retail items when and where they need them most, while offering brands, like global partner Mars, a digital out-of-home (DOOH) media and point of sale (POS) platform. The machines also offer mobile shopping options and data linking advertising and POS. Machines will be able to be found in public transport locations, residential buildings, commercial and government offices, gyms, hotels and manufacturing sites across the United States.Read More