Blue Ocean Consulting Group

AND NEED A PROVEN WAY OUT? Deep Red Ocean problems need the world's best Blue Ocean expertise. Since 1997, we have delivered successful Blue Ocean outcomes that are: What is Blue Ocean Strategy? Recognised as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cut throat competition results in nothing b... ut a bloody red ocean of rivals fighting over a shrinking profit pool. Blue Ocean Strategy shows that lasting success comes not from battling competitors but from creating blue oceans untapped new market spaces ripe for growth. First published in 2005, it was updated and expanded in 2015. Blue Ocean Strategy is a global phenomenon for Harvard Press that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents. For 22 years, Blue Ocean Consulting Group has delivered major market share gains for large companies. Two of the leaders of Blue Ocean Consulting Group, Dr Wayne Mortensen & Brian Marks were founding members of the Blue Ocean Strategy Network of global experts. Create the [yellow tail] case study as seen in Chapter 2 to showcase Blue Ocean frameworks and tools. Co-create the official [yellow tail] video as used worldwide in executive education. Thought leaders in innovation and strategy, the team at BOCG are constantly developing new and dynamic approaches. We work with your people to identify and implement outcomes that are truly different. As pioneers & proven experts in Blue Ocean thinking, we offer two areas of support: To create Blue Ocean insights we focus on what is below the market surface: the under-met needs of customers. For over 20 years we have developed and systemized our Tolerator research methodology. This reliably identifies large segments of customers with under-met needs. Needs that, when met, deliver Blue Ocean returns. We work to translate these insights into new value propositions that can be implemented in the short-term. Our proven, structured process, which incorporates ...Read More