Blue Mountain Marketing

Personal service of small shop with a legacy of hard-working covers and exquisite book interiors for print and e-publishing done right. 100% U.S.-based design, production, marketing and support talent pool. Turn your book into a great sell piece. the go-to people for professional book design. Jeffrey Michelson, principle creative director at Blue M... ountain Marketing, is a journalist, media wizard, former Apple Records advertising designer, and former magazine editor. Two geniuses shaped Jeffreys life. In 1967, he was houseboy and sparring partner to Norman Mailer and they remained close friends. In 1970, John Lennon chose Jeffreys ad campaign for his album Imagine and asked Jeffrey to design Apple Records media. In the early 80s Michelson met John Lotte and the two have worked together creatively ever since. For several years Lotte was lead book designer with Rodale Incs award-winning direct mail marketing team, designing dozens of covers and books targeting Rodale book customers. He also designed cookbook, garden and farm titles for Rodales Home & Garden Books and Rodales New Farm magazine. Jeffrey worked with two of his best friends, Michael Gross, design director of The National Lampoon, and later Executive Producer for Ghostbusters, Twins, Heavy Metal and 8 other Ivan Reitman movies, and rock'n'roll photographer Ron Raffaelli to help create HOT ROCKS for the Rolling Stones. The next year Jeffrey and Michael worked with John & Yoko to do the cover for SOMETIME IN NEW YORK CITY. Fresh out of Cooper Union School of Art, John Lotte scored big for his first ever book project a collaboration with former Harpers Bazaar art director Marvin Israel on the iconic dust jacket of Diane Arbus: An Aperture Monograph, universally acknowledged as a photobook classic, a timeless masterpiece with editions in five languages, and the foundation of her international reputation. Lets talk before you spend.Read More