BLEACH London

The meteoric rise of hair brand Bleach London is best described by Time Out as The grungy salon that pioneered the dip-dye, then conquered the globe. The female-led, boundary-pushing business was launched by Alex Brownsell and Sam Campbell in 2010 as the worlds first salon focused on colour. With a closely knit family of international premises, eve... r-expanding vegan product range and intuitive digital salon services, Brownsell and Campbell have reimagined the way people approach their hair. Theyre on a mission to make Bleachs expertise accessible to all, so anyone can express themselves through their hair colour affordably and informatively. To date, the company has sold over £30million worth of products in the UK alone and is carried in retailers including Boots, Cult Beauty and ASOS. The coveted Bleach brand, regularly featured in Vogue, Dazed, i-D and more, paired with its pioneering approach, marks a new era in digital beauty and at-home hair dyeing. With a team of dedicated specialists across creative, colour chemistry, styling, retail, marketing, social, digital, data and global operations, Bleach saw a 600% D2C growth in 2020 and is set to continue to expand in 2021. New market launches including the USA will continue to reinforce Bleachs position as a leader in the £40billion hair colourant category.Read More