BioLogical Group

BioLogical Group is a sustainable branding and marketing firm headquartered in L.A. and operating internationally. We think like designers, entrepreneurs, scientists, and psychologists to solve business problems. The firm began in 2006 as Daily Brands and rebranded (itself) in 2014 to better reflect our increased love for and focus on the natural a... nd applied sciences as well as our team's expertise in bioinspired innovation and behavioral science. Our work aligns people, planet and purpose-driven business. What makes us different and often surprisingly effective is we develop brands, dynamic competitive positions, and go-to-market strategies that are bio-logical, informed by deeply human motives and aligned with the time-tested operating principles of the natural world. Core services: branding, marketing, design, and innovation strategy creating and communicating the value of companies bringing technological, social, and organizational innovations to market; associated research initiatives, particularly those that serve to uncover fundamental motives, perceptual biases, and other psychological and even neurological and genetic factors shaping consumer behaviors. We solve early- and growth stage business challenges by applying an uncommon pairing of Fortune 500 brand building methods with extensive expertise in entrepreneurial business development, much of it focused on social and environmental impact opportunities. We use tools and practices including strategy-driven storytelling, deep branding, human-centered design, media production skills, consumer ethnography, biomimicry (innovation inspired by nature), and Bento Box modeling (Colin Mangham's proprietary approach combining elements of leading business modeling methodologies). Whenever possible we team with one or more of the incredibly diverse group of colleagues with whom we've worked closely for years, even decades, in the US, Europe, China, and the Middle East. Colin Mangham, Principal, also frequently engages in executive management roles including ...Read More