BIGgross

The company was founded by Eric Gerard as E. Gerard Advertising in 1985. In 1995, Sean Marra joined the growing agency's leadership team, and became an equal partner with Eric in 2000, when they changed the name to BIGgross. It was also the historic launch of the first B2B web-based advertising site for the automotive industry. From this point, the... auto advertising agency grew to what it is today, a full service advertising agency, because Eric and Sean understand what automobile dealers need, and keep pushing to get the right results. BIGgross lead the nation in special finance promotions with the introduction of The Immediate Approval Plan(tm) in 1995. The IAP is credited with more than 200,000 unit sales in the 10 years it has been working for clients. In 1997, BIGgross took special finance promotions to a whole new level with Rolling Iron(tm), the first special finance campaign that employed actual credit histories to target consumers. In 1998, BIGgross nationally launched targeted GenX and GenY campaigns to capture these emerging, affluent and trend-conscious markets for its nationwide dealer base. BIGgross pioneered high-impact multi-media promotions with the introduction of Drive $95(tm) in 1999, a coordinated 4-day campaign of newspaper inserts, direct mail, radio, television, complete lot outfitting - and even a dealer preparation manual - that packaged every aspect of a successful promotion so that nothing was left to chance. Since 1999, BIGgross has launched dozens of similarly successful promotions including Direct to the Public(tm), Employee Pricing(tm), State Mandated Inventory Elimination(tm), Reprocessed Sale(tm), and more. 2000 saw the launch and national distribution of CarloansOK.com, the country's very first dealer-centric online finance site backed by Daimler Chrylser's web venture Giggo.com and TranSouth bank. CarloansOK.com continues to capture highly profitable leads for dealers throughout the United States today. And in 2000, long before "Survivor" hit the air, BIGgross introduced car ...Read More