Big Income Small Lists

It can be more like 40% and 50% but no one would believe a headline like that. It all started at my daughter's wedding. To be more precise the day after. I was laid on the beach in Mexico thinking about my online business and how far it had come in 13 years. I hadn't been happy with typical type of marketing I saw everyone try for. along time. So d... ecided to try somethign new. I started in this crazy business so that I could spend time with my family and see my daughter grow up. That day the journey started. Email Marketing has always been a powerful platform on which you can build your online business. 10 years ago, after wasting time by not immediately building a list I focused all my efforts on learning email marketing from the best. I attended several events and was incredibly lucky that one of my regular golf partners and drinking buddy was the great Andre Chaperon. Our idea of a fun Friday afternoon was to sit with a burger and beer and plan funnels and autoresponder sequences and generally talk about email marketing. Those Friday afternoon conversations had a deep impact on how I still approach marketing to this day. Laid on that Mexican beach (Yes, it had 3MB WiFi) I started to analyse all the stats for my campaigns. Segmentation was part of the secret. I had identified 84 subscribers who had opened a series of emails and who had previously purchased a product from me. I created an offer just for them. I could just as easily have found a relevant affiliate offer and sent that. I then sent a specific type of email... that's it! You Too Can Get Results Like This. I was really excited about the potential of these types of campaigns. As soon as I returned home I set about creating some training for my existing customers and made it available to them. At the same time, I created a "pilot" group coaching program for anyone who wanted to take it further and help me test some other ideas I had. By talking to the members I confirmed that this would work for everyone and was easy to implement. It was time to ...Read More