Big Blue Fish

SEE HOW WE TOLD THREE. Its not often that a car company with such expertise fails to thrill its drivers, but the introduction of the S Class Sedan was one such rarity. This story, how one wins back a disappointed consumer of $100K product, is one with a happy ending. The strategy: make owners of the S Class aware that Mercedes values not just owner... buying power but their time and their opinions, and most importantly had heard the issues with last seasons model. Execution: Through a dealer-activated program, a bespoke hand-delivered box was created and delivered. Inside the box were: material about the new S Class which indirectly answered every objection previously voiced, an offer to bring the new car to their home for a test period of a week. A survey about their present S Class compared to the new S Class. The sedan that drove like a sports car was saved by its own improvement and a clear strategy to communicate that fact. If one is very lucky (maybe once in a career) theres an opportunity to be in the room when a game-changing concept is birthed. Such was our good fortune when DELOS Founder, Paul Scialla, began to explore the possibilities of wellness and the built environment. Humans spend more than 85% of their time indoors, Paul said and then asked, What would it look like, feel like, be like, if those spaces could actually make humans healthier?" We found some answers by connecting architects and designers with doctors and thought leaders and eventually the story grew to include a WELL Building Standard, which changed the way people live, work, and play. Thus far, 30 million square feet of space have been registered for certification. Big Blue Fish is fortunate to continue work with DELOS and others who want to put a unique human spin on sustainability and build wellness and health in their businesses and their lives. The opportunity to work with a leading sports development organization, making a difference in the global perception of their sport, is not one that comes along everyday. At a time when ...Read More