Bevel

DONT HAVE A B2B ACCOUNT? Please apply for an account. What is the most underrated cosmetic enhancement? Eyeglasses. Millions of people wear glasses and yet most only have one pair, perhaps with a sunglass alternate. And yet, most people wear their glasses day in day out, in the offi ce, while working out, at a black-tie affair, and while just fl op... ped on the couch watching television. Richard Mewha and Rick Nelson think about this a lot, which makes sense as theyre in the eyewear business and founded their own eye frame company, Bevel, in 1999. Theyre committed to making eyewear as essential to personal style and self-esteem as apparel or cosmetics. After all, while wearing prescription lenses corrects an optical need, it also brings attention to a primary asset: the face. Eyeglasses are universal, not gender specific, easy to maintain, and play a crucial role in our lives and daily discourse. During the 1990s, Richard and Rick were colleagues at the Optical Shop of Aspen (OSA) and began seeking out one anothers advice and relying on each other as sounding boards. Their professional friendship seemed unlikely aside from their name, on the surface they appeared to have little in common. Richard, with the easy demeanor of the international traveler, is English, loves living in New York City, and enjoys independent music and fi lm and classic literature. Rick, meanwhile, is a clean-cut all-american, born, raised and still residing in suburban Kansas City, having learned the fundamentals of the eyewear business working behind the counter of his fathers optical shop. While Richard focuses on design, keeping up with the cultural zeitgeist, esthetic trends and opportunities for international growth, Rick ensures that all other facets of the business are running smoothly. Neither wants the brand to be the coolest or hottest or most recognizable. Instead theyre committed to maintaining a classic but minimalist esthetic, using truly high-quality materials with japanese production, and constantly seeking innovation so ...Read More